I had to do just a wee bit of research before posting this Vans/Yo Gabba Gabba thing on my site. Although I consider myself to be at the forefront of POP CULTURE, I’m ashamed to say that had no idea what the Nickelodeon hit TV show was all about. From what I can tell at first, it looked to be an H.R. PUFNSTUF type program for the 21st century toddler. In addition to that, it even has a guy who seems to be wearing CAZAL glasses, which is pretty sweet and somehow tells me that this guy is from the same generation of Pufnstuf. So my guess is that this show is homage to the good old days of children’s television. From my Google search, this show looks to be so popular that there are over 1.7 million pages of Yo Gabba Gabba content. That’s when I decided we must jump on this Yo Gabba Gabba bandwagon and maybe cash in on this phenomenon.
Anyone can easily confuse Yo Gabba Gabba with my favorite genre of music: Dutch Hardcore GABBER. For those of you not in the know, Gabber is a style of electronic music and a subgenre of hardcore techno. “Gabber” is a slang word of Yiddish origin that means, “mate”, “buddy” or “friend”. Although in the late 1980s a house variant from Detroit first reached AMSTERDAM and it was the producers and DJs from Rotterdam who evolved it into a harder house variant, which is today, know as “Gabber” style.
So wouldn’t it make sense to market the two? Gabber music and Yo Gabba Gabba can go hand in hand like peanut butter and jelly. Paul McCartney and Stevie Wonder. Speedos and CHIP N DALES. Now without further ado, it’s my pleasure to introduce to you my unauthorized contribution to YO “GABBER” GABBA” ( I didn’t shoot this).